Markup Calculator
Apply a markup percentage to a cost and get the selling price, profit and resulting margin.
Inputs
Result
Selling price
100.00
- Profit
- 20.00
- Margin
- 20%
Formula
Price = Cost × (1 + Markup ÷ 100)
How it works
Markup is the percentage you add on top of your cost to set a selling price. Enter the cost and the markup percentage to get the selling price, the profit per unit and the resulting margin.
Markup pricing is common in retail, trades and manufacturing because it starts from a known number — your cost. If you think in terms of margin instead, use the Margin Calculator.
Formula
- Price = Cost × (1 + Markup ÷ 100)
- Profit = Price − Cost
- Margin % = Profit ÷ Price × 100
Example
A cost of 80 with a 25% markup
- 1Price = 80 × 1.25 = 100
- 2Profit = 100 − 80 = 20
- 3Margin = 20 ÷ 100 = 20%
Sell for 100: 20 profit at a 20% margin.
Frequently asked questions
Is a 50% markup the same as a 50% margin?
No. A 50% markup on a cost of 100 gives a price of 150 and a margin of 33.3%. A 50% margin needs a price of 200, which is a 100% markup.
How do I convert markup to margin?
Margin = Markup ÷ (100 + Markup) × 100. For example, a 25% markup equals a 20% margin.
What is a typical markup?
It varies widely by industry — from 10–20% in distribution to 100% or more in retail and custom manufacturing. Start from your costs and target margin.